Que es?
The Weblog of Brett Singer. Bringing the world what it needs most - a blog.
Note: Sorry about all of the 'hot deals' entries (someone referred to this blog as
CorporateShill.com).
The deals and things are being fed into Multineedia.com. We will
soon move the deals category over to Multineedia so you don't have to read it, and we apologize for any inconvenience.
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Tue, 21 Feb 2006
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We now return you to our regularly schedule blog entry.
MashupCamp stokes the Web app fire, from ZDNet Blogs, seems to be a forum for application developers. For example, This morning's session on monetization and business models for mashups and API revenue extraction attracted the most attendees so far.
I'm all for people making money from, well, anything (shoot, this guy does okay, as does this fella). This is just to continue to point out how the tech industry desperately needs to name things, and in this case, 'mashups' seem to be a phrase du jour. Without knowing too much about it, it appears that the concept was co-opted from the musical mash-up community, which I don't think is sitll considered cool, but has certainly become more mainstream (and maybe those two things went together - lack of coolness and mainstreamness). Here's an example of a mashup, at least as they are discussing it in this ZDNet entry:
Weatherbonk, for example, integrates 21 data feeds and overlays some of them on Google maps. For example, with the real-time weather radar feed overlaid on the map, you can see the fog rolling into San Francisco. You can also click a set of points along the map and see the weather patterns of the route plotted. Users can also add Web cams to the maps, and there is a mobile version of the both mashups.
Okay. So it's mashing up feeds, data, etc. from multiple sites and making stuff happen with it. Okay, that is cool. And the term is even descriptive. But you know what? It isn't COOL the way rock bands are COOL or movie stars are COOL (you may not think those things are COOL, but I think you know what I mean - COOL in the way that James Dean was once COOL). It's all HYPE. MAKE ME SOMETHING I CAN USE.
More to the point, try not swiping a term from a subculture that's gone totally mainstream and doesn't have much coolness left in it. Here's a thought: make up your own term! Then we can all play some Buzzword Bingo.